Savvy Blogging • Sponsored Post Advice

Sorry that I forgot to write my new post for the Savvy Blogging series yesterday! I was caught up in watching the F1 and of course Wimbledon! How awesome was Andy finally winning it!! Soo happy for him!

Anyways, I wanted to do a quick post on Sponsored Posts, specifically a little, but powerful tip that might help those of you who do accept sponsored posts.

Basically it’s about payment for sponsored posts.

I don’t know about you, but I’ve had way too many issues with companies wanting me to do sponsored post, myself then spending hours of writing them because I still put you guys first and wanna make sure the content is interesting to you, and then I ended up not getting paid or having to spend even more time having to chase the companies for my payment.

After that happened about 5-6 times I set myself 2 rules:

Firstly, charge more. I upped my fee by about 30%, because it automatically singled out the shady SEO companies from the good ones. How many times did a massive SEO company approach me for a massive client and claim they had no budget for this (I wrote about the sly ways of SEO companies before). If they have massive client, they’re bound to be charging them a lot / they’re bound to be paying them a lot. So LOLz to not having any budget.

Secondly, and this is the key advice I wanna give you guys today, I started insisting on payment upfront. It’s very unusual for a blogger and freelancers and advertisers to ask for money upfront, but we have absolutely no guarantee of payment other than the word of someone we only know from emails.

Of course a lot of companies aren’t very happy to do this, because it puts them a little bit at risk – they sit in the same boat, they don’t know whether bloggers will actually do the post.

HOWEVER. The difference, the argument that I always make and that actually seems to work is that the payer, so the agency, if they pay via PayPal, can actually claim the money back if they’re not happy for some reason.

So this does give them a little bit more of a security blanket. They do have a bit more control even if they do pay upfront.

So this is normally what I say, that I insist on payment upfront and that if they say they don’t do that, I tell them about my bad experience with previous companies and that it is my rule that I won’t stray from.

Sometimes I send them the text draft for them to look over, so that’s meeting each other half way, but I don’t ever publish anything without payment first.

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I hope you found this post useful. This sounds like common sense, but sometimes what we think is common sense turns out not to be just that, so I wanted to address this :)

Let me know what you want me to Savvy Blogging write about next please!!

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5 Comments on “Savvy Blogging • Sponsored Post Advice

  1. Jessica

    Enjoy reading your perspective, as always. However, I wanted to add some additional insight … as someone on the other end of the email. An SEO company may have a “big name” client, but it is absolutely true they may not have the “big budget” to match the name. Here’s one reason why – one BIG SEO company is directly hired by the big client. But instead of handling all the outreach to bloggers on their own (and on their own dime), they outsource it to multiple smaller and less expensive SEO’s … often working in countries outside of the States or Europe.

    Reply
    1. Miss drifted Snow White Post author

      Tha’s a good point, it’s wrong to assume that big companies allocate big budgets. But the example came from a big SEO agency emailing me on behalf of a big client, so I knew what rates they charge their clients, etc…

      Reply
  2. Ross

    A good perspective on the sponsored posts. The 30% increase was a good tactic and if they dont like it then its their loss. I must start using those 2 rules myself.

    Reply
  3. Ross

    An interesting perspective on the sponsored posts. The 30% increase was a good tactic and if they dont like it well then it is their loss. I must start implementing the 2 rules myself.

    Reply

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