Have you heard? MAC is releasing its gazillionth collection! Hurrah! *rollseyes* oh wait! It’s made by bloggers! Cool, right?
Let’s show you some pictures and information before I get to what I think…
|Hocus Pocus: The Makeup Girl., Sparkle, Neeley, Sparkle!: Beauty Blogging Junkie., Parisian Skies: Lipstick Powder N Paint, Jealousy Wakes: Temptalia.|
|Sonoran Rain: Shades of U, Evoloution Revoloution: Makeup and Beauty Blog., All Of My Purple Life: Afrobella., Nitro:licious 2046: Nitrolicious., Caqui: Beauty Maverick.|
“No one loves MAC more than a beauty blogger. To thank them for their passionate devotion and always honest feeback, we invited nine of our favourites to out lab in Toronto to custom-create their own eye shadow or lipglass, exclusibely online, just like the makeup-mad minds that created them“
Most of you probably know I’m not the biggest fan of MAC. Partially because I find their products (except for the PRO products and their lipsticks) aren’t actually THAT great and because I think it’s outrageous how much cash they are trying to make by throwing collection after collection at the consumer. And then it’s not even collections with all brand new products; no it’s repromotes! Yes, of course, every cosmetics company out there is after money, but no other brand than MAC throw as many products at the consumer. Not even its sister companies Estee Lauder or Bobbi Brown (all three are owned by Estee Lauder Group).
YES It’s cool that those bloggers got to create products. But I think it’s got different reasons than to thank them. You dont let someone create a product just to say thanks. Maybe for their own personal use, yes but not for mass retail. I think MAC has noticed how much counteraction they are getting from the bloggersphere towards their million and two collections they release each year. They’ve noticed how even professional makeup artists protest against MAC trying to milk each and every penny out of our pockets. I think this is just another method. I’m pretty sure they know their customers well enough to know that 90% will think it’s supercool that they’re letting bloggers do the work. And yes it is.
But theres a mass of bloggers out there, so why not sell this worldwide? One could argument thats because those well-chosen bloggers are US & Canada based – well has that ever stopped us from reading and liking blogs from outside our country? Clearly not, because most of those bloggers that were selected for this collection are well-known world-wide.
So to summarize: I think it’s really cool that these lovely bloggers got to work with MAC. But I don’t agree with this being the millionth collection MAC is releasing this year alone. It should be a special edition with lots of promotion, but I have barely heard anything about this collection and I don’t think many of us will be spammed with stuff about it either. If they REALLY wanted to thank their bloggers, they could’ve easily selected popular bloggers from all over the world and retailed this worldwide rather than just focussing on the American market. But then again one could argue ‘better than not doing anything at all’.
Sorry about the rant, but I hope you guys get why I personally don’t like the collection. BTW, this is not to say that I like the other collections any better. Just dislike this one for other reasons!
Miss drifted Snow White