Yes, you read that right! Burberry, known for quality clothes, accessories and fragrances and their iconic check pattern, are launching their very first, very extensive makeup range today, namely Burberry Beauty.

For their launch campaign, Burberry got the iconic British photographer Mario Testino to photograph the beautiful British models Cara Delevingne, Jourdan Dunn and Edie Campbell with their effortless elegance, relaxed attitude and energy to represent the Burberry girl.

As mentioned, the range is extensive and includes foundations, powders, concealers, highlighters, blushers, bronzers, eye shadows, eye liners, mascara, lipsticks, lip glosses and pencils as well as a couple of tools:

BURBERRY SKIN
Sheer Foundation – Luminous Fluid Foundation Available in 13 shades
Sheer Foundation – Sheer Compact Foundation Available in 13 shades
Sheer Powder – Luminous Pressed Powder Available in 2 shades
Sheer Concealer – Luminous Concealer Available in 8 shades

BURBERRY GLOW
Fresh Glow – Luminous Fluid Base
Light Glow – Natural Blush Available in 8 shades
Warm Glow – Natural Bronzer Available in 4 shades

BURBERRY EYES
Effortless Mascara – Volumising Lash Enhancer Available in 3 shades
Sheer Eyeshadow – Eye Enhancer Available in 22 shades
Eye Definer – Eye Shaping Pencil Available in 6 shades

BURBERRY LIPS
Lip Cover – Soft Satin Lipstick Available in 30 shades
Lip Mist – Natural Sheer Lipstick Available in 13 shades
Lip Glow – Natural Lip Gloss Available in 17 shades
Lip Definer – Lip Shaping Pencil Available in 7 shades

BURBERRY TOOLS
Eye Brush – Socket Line
Eye Brush – Definition Liner
Eye Brush – Eye Shaper
Beauty Brush – Face Brush

Burberry Beauty Effortless Mascara
Burberry Beauty Effortless Mascara
Burberry Beauty Luminous Fluid Foundation

What do you think of the look of these products and the campaign? I really like the look! I’ve not been a great fan of the unfortunately chavilicious-looking clothes and stuff, but I have been in love with their fragrances – in fact I have Burberry Brit and Burberry Weekend (well I’ve given that to Lodz so he can spray his pillow and smell me when I’m not there!)

I’m REALLY REALLY impressed by how extensive the range is – I mean, do the maths – there is LITERALLY 150 items in this range! That is such an insanely high investment, but so impressive. Really shows how much Burberry believes in this new venture, so I can’t wait to get my hands on one of these babies to try them! Let’s hope there’s something for oily skin and oily lids, eh? ;-)

What do you guys think of Burberry’s new venture Burberry Beauty? Do you think this could become a proper success and contender and competition for other high-end cosmetics brands and ranges of the likes of Dior, Chanel and Armani maybe?