Soap & Glory – known in the UK for their great skin care products, cute packaging and catchy product names – has expanded their business into the cosmetics realm. Only makes sense to do so – cosmetics is one of the most profitable markets if you get it right; but it’s also one of the most competitive ones, if you think about all those brands that you see in the stores every day.
Nevertheless Soap & Glory took the plunge into the cosmetics world on 5th October and are bringing us a wide range of products from lip glosses to bronzers to eye liners to lip sticks and so much more. I’ve received the eye shadow palette above for review purposes, so let’s get to it!
Brand: Soap & Glory
Product Type: Lid Stuff Eye Shadow Palette
Product Name: “What’s Nude”
Size: 1.5g per Eye Shadow – 4x
Description: “amazing, intense second-skin like colour finish, matte or metallic; superior creamy payoff – from a powder; 8 hour wear“
Soap & Glory‘s eye shadow palettes come in squared packaging with a sturdy, clear lid so you can see the colors. It’s got golden writing on top of it saying “Lid Stuff” (I’m not so keen on the name!) and the Soap & Glory logo. On the back you have a sticker that lists all the ingredients of the products, a little explanation as to why there is no brush included (“We chose not to include a cheap spongy shadow brush, because not only would it drive the price of the palette up, we thought you’d rather opt for a proper one.”), and the sticker lists the colors included. I really like the size and sturdiness of the palette. It nicely fits into anyone’s handbags being the size that they are, and it wont easily break in your bag and spill the shadows everywhere. I like that it’s got a clear lid too – finally you can see what colors you have (lots of other brands should do it this way too!). And I’m glad this palette doesn’t look too much like the skin care stuff – it looks a look sleeker and more professional. Top Notch! 5 out of 5
Soap & Glory offer 3 different themed palettes for £10 each: “Off the Wallflowers” is a colourful palette with Sugar Violet (matte), Minky (metallic), Dandy Plum (metallic) and Wild Blue (metallic). The 2nd palette is “What’s Nude” and has neutral colours Vanilla (matte), Pink T (matte), Mudhoney (matte) and Aubersheen (metallic). The 3rd palette is called “Smokey Dokey” and has Diamondust (matte), Chine (matte), Black Gold (matte) and Smokin’ (metallic) to make a palette that you can make some pretty smokey looks with. Even though it’s in total only 12 eye shadow colours, I love the fact that almost half of them are mattes! 3 out of the 4 shadows that make up the “What’s Nude” palette are mattes – a lot of other cosmetic companies mostly offer shimmery/metallic eye shadows for a neutral colors palette (think Urban Decay‘s Naked palette for example, or MUAPro‘s Heaven & Earth palette). There’s 7 matte shadows in total! And considering that you get 4 shadows for £10 makes each shadow cost £2.50 – again you can’t beat that. MAC charges £9 or more for the same size shadow! I really hope these take off – I really hope Soap & Glory will make more of these affordable palettes! 5 out of 5
|clockwise in the “What’s Nude” palette: Vanilla, Pink T, Aubersheen, Mudhoney
without flash (left) and with flash (right)
They say it’s an “amazing, intense second-skin like color finish” with “superior creamy payoff” and “8 hour wear”. Sounds great, but unfortunately I have to disagree there slightly. I found the color payoff moderately high. The shadows are not super intensely pigmented like say Inglot’s eye shadows, but they are enough pigmented to be able to work with them without having to take millions of hours to get the colour show up. The shadows aren’t crumbly like the Sleek shadows often are, so dabbing your brush into them won’t cause too much mess and ruin your shadow. Yes, the shadows do have a satiny-creamy feeling on the skin, which is lovely. Obviously the 8 hour wear depends on whether you have oily or dry eye lids, what you do during the day and whether you use an eye shadow base – for me they really did last all day long, but might be more down to the fact that I used Urban Decay‘s Primer Potion. Yet I still like these shadows. They might not 100% do what they promise to do – but they certainly keep their promises for 90%! 4 out of 5
|from left to right: Pink T, Vanilla, Mudhoney, Aubersheen|
I can’t wait to get my hands on the other palettes! These palettes are awesome – very affordable and for the price the shadows are really good quality. Yes they might not be super-duper pigmented, but they are more pigmented than many other £2.50 eye shadows. I am really impressed by Soap & Glory‘s effort in terms of cosmetics. I’m not the greatest fan of their skincare range and I’m not too keen on those oh-so-cute packaging (I do love their products’ names!), but I’m positively impressed by these Lid Stuff Eye Shadow Palettes!! I can definitely recommend them! 5 out of 5
Packaging: 5 out of 5
Product: 5 out of 5
Quality: 4 out of 5
Overall: 5 out of 5
Total: 19 out of 20
This is just the review. If you are interested in seeing how this palette works for looks, do stay tuned – I’m hoping to blog a look tomorrow!
Have you tried the new Soap & Glory cosmetics range? Would you try these eye shadow palettes?
Miss drifted Snow White