At the beginning of last week the lovely Miss Red looked for someone with curly hair to review the John Frieda Frizz-Ease 3-Day-Straight (*) treatment and I quickly offered my help preferring to wear my hair straight at the moment, which is just a case of washing my hair, using a bit of serum on it and then heat protective spray, then blow-dry my hair, then more heat protective spray to then straighten it.. So I thought I give this John Frieda stuff a go and see how it works…
Transform curly, frizzy hair into a straight, smooth style that lasts up to 3 days.* Introducing Frizz-Ease 3-Day-Straight Semi-Permanent Styling Spray. Our revolutionary heat-activated formula with keratin protein wraps each strand to seal in longer-lasting straightness without weighting down. Protects against heat damage and blocks frizz. Creates visibly straighter hair for up to 3 days * (*or until your next shampoo if less than 3 days)
I didn’t know what to expect when Miss Red said she had this product to test – all she said it was for curly hair and it would make hair straight – she had me at curly hair. Maybe I expected a sort of home-treatment version of the Brazilian blow-dry or something that normally is like a 3-day process?! I don’t know. But upon reading the packaging when I got the product, I realised what this really is – ITS A HEAT PROTECTIVE SPRAY.
It’s nice that it has a tiny, tiny asterix, that tells you your hair will be straight until your next wash —– SO BASICALLY LIKE ANY OTHER HAIR STRAIGHTENING SCENARIO. My hair remains straight with any heat protective spray and straightening until the next wash – that can be up to 5 days if I’m feeling lazy. I cannot believe how misleading John Frieda is being with the naming of their product. It’s basically just a MASSIVELY overpriced heat protective spray that helps your hair stay straight – just like any other spray you use when you straighten your hair. I’ve used a lot of different heat protective sprays – but never once was a product proclaiming to be ‘semi-permanent’ — if it lasts till your next wash, it’s FOR SURE not semi-permanent!
Another thing I didn’t like – and some other heat protective sprays have the same issue – it makes my hair feel really funky – some areas of my hair are beautifully smooth and then some areas, especially around the roots, are weird and sticky…But most of that did disappear after the straightening process.
However… with all saying that… it does make your hair more frizz-resistant! While other sprays that protect your hair when straightening only do that and let your hair frizz up in no time once humidity goes too high, this stuff does keep your hair straight even when it’s humid outside (tried and tested it in drizzly rain)…
So to summarize…
- Yes, it makes hair straight and silky smooth
- Yes, your hair remains silky smooth for 2 days
- No, it’s not semi-permanent — it lasts till your next wash… as in, after you wash your hair, you’ll have your curls back
- No, it’s not a chemical hair straightening treatment – you don’t need to be scared or anything…
- Would I buy it? Probably not!
Have you tried this product before? What did you think? Am I being too harsh?